Once upon a time, the beauty industry was all about pretty packaging, heavenly fragrances and bold claims of miraculous results. Nowadays, we are a lot more clued up about what actually goes into our favorite products and, as a result, consumer priorities are changing. The global organic beauty market is set to be worth $22 billion by 2024, highlighting an increasing preference for natural ingredients.
Of course, the organic beauty movement is not all that new. People have been making their own all-natural products at home for centuries and, in recent years, even selling them online thanks to how easy it is to break into the world of ecommerce. Now major brands also want a piece of the pie. In a bid to conquer the ever-growing herbals and naturals sector, Hindustan Unilever recently announced plans to bring its Citra skincare brand to India.
The rise of organic products is good news for many; the environment, those with sensitive skin, and essentially anyone who wants to avoid harmful toxins and artificial additives. The beauty of homemade products is that you know exactly what you are putting on your skin. When it comes to buying all-natural cosmetics, however, it is important to make sure that they are indeed as wholesome as they claim.
When shopping for skincare products, certain ingredients should set off alarm bells. You don’t need to be a scientist; as long as you familiarize yourself with certain terms and get into the habit of scanning the labels, you can easily start to make wiser choices at the drugstore. The first red flag is “fragrance”, which not only often comprises a concoction of unknown ingredients, but is also a major culprit for skin irritation and allergic reactions. Petrochemicals such as mineral oil or petrolatum are another one to avoid, as they are thought to dull the complexion and clog pores. Likewise, acetone can be extremely dehydrating for the skin, as can sodium laureth sulfate, sodium laurel sulfate and ammonium laureth sulfate.
These are just a few of the less desirable ingredients that frequently appear in our everyday lotions and potions. Scientific research has not been all that conclusive, so it is extremely difficult to know exactly what each component does to our bodies. This is why more and more consumers are opting for organic – that is, natural, non-chemical ingredients with no artificial additives. Even if you are not fully convinced by the organic skincare movement, it makes sense to be aware of what you are putting on your body – especially if you stop to consider how many products we apply to the skin on a daily basis. If you fancy going natural with your skincare routine, start by trying out these easy recipes for homemade face masks.