With the first beauty blogs coming onto the scene in 2005 or so, these types of style advice sites have quickly grown into a mainstream field. As long as you have a computer and are able to create a basic blog site with a reliable host, you are essentially ready to go. More and more bloggers are seeing this passion turn into a career. In fact, beauty blogging has now turned into a lucrative industry, with career bloggers even having agents. But what sets the best from the rest?
It’s all about the numbers
Page views and social media numbers are your authority. This takes a lot of time and effort to develop and engagement on multiple social media platforms; however, once you do, it is a door opening up an entirely new world to you. Some of the most leading bloggers are indeed influential because of their online presence and following. For example, PixiWoo is active on Twitter (363,000 followers), Facebook (400,000 followers), Instagram (761,000 followers), and YouTube (1.79 million followers). Zoella too is actively posting on Twitter (3 million), Facebook (2 million), Instagram (4 million), and YouTube (7.6 million).
Getting these kinds of numbers, though, is not something that can happen overnight. It takes a lot of work and dedication and a well thought out plan. Ultimately what keeps readers coming back is that they are actually interested in what you have to say. One way to ensure that you aren’t saying the same thing as every other beauty blogger out there writing about the best eyeshadow palettes is to focus on an angle that is very unique. This requires some research into the industry – specifically look for what might be missing and how you can fill this gap – and then you can write content that caters to this demographic.
Once you have established a good angle and a solid following, this is when your blog can begin to pay off. The majority of beauty bloggers start out by voicing their personal opinion on products or brands. Once their following gets large enough where the audience seems to be a lucrative market, products and brands begin to come to them to ask for a write up. Since this can end up paying quite well, the majority of beauty blogs out there operate this way.
Things can get tricky at this juncture, though, because you want to stay true to your blog identity that you have created, but you also want to take in the money that these companies are offering. You also don’t want your blog to become a marketing hub for product placement either. Sam Chapman of Pixiwoo remarks on this part of beauty blogging in an interview with The Guardian, saying that:
“Many cosmetic companies are looking to pair with social talent on sponsored content – these deals should only be made if you genuinely love the product and would spend your money on it because the second you lose credibility it’s gone forever”
So, sought after beauty bloggers are faced with a decision, then, to accept the money and promote the product, sometimes a product which they don’t even believe in, or reject the money and stick to what made them want to start blogging in the first place. Obviously most of the beauty blogging greats advocate the latter.
Follow some of these tips for your own beauty blog success, or simply follow these influential bloggers for their inspirational beauty advice.
Get to writing
Now that you are so much eager to reach the top in beauty blogging, you need to create an environment through your words in the blog so that your readers expect more from you. Be dedicated to what you write and regarding what you write. Make a schedule of posting your writings so that your reader can get the idea of when to check the website. When you combine your creativity with words, you often tend to attract more and more audience. So it is very important to be a good writer. Nobody will prefer reading a blog full of grammatical errors or typos. It is suggested that you proofread your writings before posting them.
Ensure your website looks nice and tidy to gather the proper attention
Anything which is clean, tidy, well organized looks nice and pretty attractive. So why not make such a website which is well organized and attractive to draw the visitor’s attention. To be a successful beauty blogger, you need a beautiful website too. Make sure that your website has a proper banner and an interesting description of yourself. A well built and properly maintained website will always help you gather a large amount of audience.
Choose your audience
Creativity and excellent use of your words are not enough to become a successful beauty blogger. Along with them you need to understand that what kind or of what age group does your audience belong to. Target the proper age group so that they can read your blogs. When you hit the exact audience you wished for, your blogs need no other promotional tool to utilize. For example, if you are writing about certain beauty tips which are more helpful for teenagers rather than women of age group 25 to 40, then you need to focus on gathering teenagers as your audience. On the other hand if you target women of age 25+, then you need to write about proper skin care measures and anti aging techniques. You also need to be aware about the other factors of the blog such as the layout, font, writing style, etc. Keeping a track of these things will help you gather more audience. If a particular blog is only meant for teenage girls then keep the layout pink and girly, the font bit different than regular and a chatty writing style. For older women, keep it clean and simple with a bit bigger font.
Interact with your readers
It is very important to interact with your readers. As we all know, communication is the best process to get things done in a certain way. Communicate with your readers. Let them interact with you through comments on your blog, email, etc. Always answer to their queries and help them sort their problems regarding beauty tips. Maintain a soft nature and polite behavior with your readers. This will benefit you in the long run as they will be the regular followers of your blog as well as your supporters. Don’t get into a quarrel with any reader, even if they leave some vulgar or rude comment on your blog. A positive attitude is far better than an aggressive behavior.
Even though a blog doesn’t need big investments, but there are certain investments you need to do. If you are a busy person and you also want to keep your website updated, then you need to hire people who will work under you on your website. Don’t opt for professional people, rather go for fresher or college goers who will do the work and will cost you less. Get a good camera to attach nice and attractive photos. Even if you cannot afford one, hire a student photographer who will do the work in exchange of a picture courtesy placed below the picture. With these small investments, you can make big profits for your beauty blog in the short as well as in the long run.